Why fleet decisions outlive the executives who make them
The aircraft you order today will fly long after the strategy that justified them. A practical framework for fleet bets that survive leadership change.
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Insights
Notes from the flight deck
Notes from the flight deck
and the boardroom.
Perspectives on the structural shifts shaping airlines today — written by operators, for operators. No hot takes, no clickbait.
SMS is a posture, not a binder
The Safety Management Systems that actually work share a small set of cultural signals — most of them visible long before an audit begins.
Read article →Ancillary revenue has a ceiling. Most carriers haven't found it.
The unbundling playbook is well understood. The discipline of repricing the bundle — without breaking trust — is where margin still hides.
Read article →The operations centre as a leadership asset
The OCC is more than a control room. Treated as a learning system, it becomes the single best lens executives have on the real airline.
Read article →Working with — not around — your regulator
Regulatory relationships are built in the quiet months, not the audit weeks. A short playbook for airlines stepping up to a new AOC scope.
Read article →The honest case for — and against — a low-cost subsidiary
Carve-out economics rarely match the model in the boardroom slide. What we've learned from the ones that worked, and the ones that didn't.
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